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les défricheurs agency


AI inside Wix: what really helps a small business and what is a gimmick
Text, images, Harmony, Astro: out of some fifteen AI tools in Wix, three help right away. Our sorting after testing them on thirty client sites.

Adrien da Cunha Belves
5 days ago4 min read


Answer your customers with AI without losing your voice: Wix Smart Chat
Wix is replacing its old chat with Wix Smart Chat. What it can answer, what it makes up, and the ten-rule method to make it sound like you.

Adrien da Cunha Belves
Sep 175 min read


ChatGPT, Perplexity, AI Overviews: what changes for a small business
Your customers ask an AI instead of Google. What it changes for your website, what really matters, and how to check whether your business gets cited.

Adrien da Cunha Belves
Sep 18, 20255 min read


Writing product descriptions and website copy with AI: method and limits
ChatGPT and the Wix AI writer are fast, but they write the same thing for everyone. Our briefing method, what to proofread, and a before/after.

Adrien da Cunha Belves
Jan 23, 20255 min read


AI Tools: the key to crafting your Website without an agency
If you thought you needed an agency to build your website, think again. With AI tools, creating your own website has never been simpler. So get ready, because here’s a solid topic that might just convince you to let AI win you over! "Do It Yourself" generation with AI Web creation is now accessible to everyone, no longer reserved for tech wizards in their isolated offices. AI web creation tools, like digital genies sprung from their lamps, offer custom solutions with astonish

Adrien da Cunha Belves
Mar 27, 20243 min read


Beyond the Precedent: Generative AI Shapes the Future of Legal Practice
L'IA générative est en train de révolutionner la pratique juridique, en permettant aux avocats de se concentrer sur des aspects stratégiques

Adrien da Cunha Belves
Oct 31, 20238 min read


Between play and awakening: generative AI as a traveling companion for children
Dans l'univers en constante évolution des enfants, l'IA générative agit comme un catalyseur de créativité. Au-delà des supports traditionnel

Adrien da Cunha Belves
Oct 23, 20234 min read


Written by us, guided by AI: Towards a standardization of thinking?
We have all experienced this moment: you type a quick message to a colleague or friend and, just before pressing "send", a small...

Adrien da Cunha Belves
Oct 17, 20234 min read


Digital Marketing AI Toolbox
In 2023, AI is revolutionizing digital marketing, enabling you to make informed decisions and understand behaviour through fast and...

Fatine Sefrioui
Jun 16, 20234 min read
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